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Work

Here is a selection of some of the things I have made

Green Forest Campaign by innisfree

Microsite

A single page website to showcase a corporate social responsibility campaign. The campaign involves giving back to nature for every sold product. Multiple animated assets across the website highlight this. During the campaign, a counter illustrated the progress made towards the campaign’s goal. The marketing team needed to update this progress in a convenient way. After reaching the goal, an embedded video appears to the visitors.

One of the key challenges for this work was the large number of graphical assets involved. Normally, visitors would have to wait a long time for assets to finish loading. To prevent long waits, a technique was deployed to progressively load images.

Features

  • Advanced image loading techniques
  • Live product sold counter
  • On-page video embeds
  • CSS animations

Tipit

Real-Time Gratuity Platform

Fans often want to show their appreciation to their creators. Tipit was created to facilitate easy monetary transactions from fans to their creators. With each contribution, fans were able to attach a message that was sent directly to the creator. The creators were notified of their fan’s contributions in real time in order to allow for live reactions. The platform supported easy account creations for both fans and their creators. The creators had the ability to customize their home pages and thank you messages.

During its peak the platform had around ten thousand unique visitors each month. The system attracted a large volume of payments and required a fraud prevention system to reduce fraudulent credit card transactions

Features

  • Full payment processing integration
  • Support for credit cards, local ATM cards, phone scratch cards
  • Instant notifications for real time reactions
  • Fraud prevention system

Hydrocket by innisfree

Tablet Application

The goal of this project was to facilitate an in-shop lucky draw event. The application had to be tablet-friendly and easy to intuitively to use by staff. The event was coordinated nation-wide and each shop had specific win probabilities based on foot traffic. Setting each win probability and give away quantity was done from within a custom build administrative interface. This interface also allowed the marketing department to easily retrieve winners and monitor the contents progress.

Features

  • True randomness — Random.org API integration
  • Easy data collection and data extraction
  • Administrative interface

Sellab

Micro-Influencer Selling Platform

This social selling platform allowed micro influencers to sell products to their fans. Each influencer was able to handpick products that were available on the platform for sale. For each sale, the influencer received a certain commission that was set in a management system. Stock for each item was also carefully managed to ensure product availability. Influencers had the ability to participate in marketing campaigns and their performance was tracked with on-site analytics.

Features

  • Full payment processing integration
  • Automated product shipping integration
  • Stock management backend
  • Detailed commission fee system
  • Product marketing campaign tracking
  • Rich product description media content management system

Customer survey by innisfree

Web Application

There are many customer survey solutions services available on the internet. However, most price effective solutions do not allow for much customization. This web application was created in order to achieve a higher completion rates. It also enabled the client to provide a more branded environment. Since each completed survey was rewarded, a survey limit was placed on each demographic group. Additionally, some questions required conditional follow up questions; this was made possible as well.

Due to the survey results, a large volume of traffic was generated in the first hours of the survey. This traffic spike needed dynamic scaling of infrastructure to meet demand. Results of the surveys could be reviewed in real-time in order to filter out false surveys. The fast amounts of data generated by the survey was exported into Excel files for easy processing.

Features

  • Survey limits based on demographical factors
  • Customized conditional questions
  • High traffic handling
  • Data exporting to Excel